BizShop Online prefers to operate from these principles when designing web sites. Of course, you're the boss, and if you want a 360 degree animated graphic with soundtrack and bouncing text, we can do that. But we prefer to create sites that are:

• Quick to Load - Nothing will drive people from your site more surely than if your pages take forever to load. Graphics should be both necessary and optimized to load fast.

• Easy to Navigate - Visitors to your site should never feel lost. They should always be able to quickly get to your home page and major sections.

• Crisp and Clean - Nobody wants to read a wall of text. White or non-cluttered space is important.

• Effective at Selling - Everybody is selling something - even if it is a point of view. The most effective sales tool on your page is usually your text, and attention should focus on your selling message.

• Free of Errors - There is no excuse for numerous misspelled words, links that lead nowhere, and scripts that don't work.

• New and Improved - Your site should be frequently updated with new content, with new reasons for people to return. A good website is constantly evolving. We make it easy to update the site.

• Interactive - You aren't putting up a billboard. Your visitors should have several ways to participate and give you their opinions or suggestions.

• Community Building - A good website should develop a following of people who check back regularly, who participate, and who feel the site has real value to them.

• Accessible - Not everyone has the latest browsers or a high powered computer. Some will be viewing the site on an old connection, on a tiny screen, or using a text-only viewer. The site should be accessible - and pleasantly usable - to all.

• Integrated - with all your other marketing efforts.

• Yours - You should own all copyright to your site, and be free to do with it as you wish. We provide scripts and utilities to make it easier for you to modify your site anytime you wish (of course, we're always ready to help).