Association Executive



Most people aren't aware when they join an association or group that unless they specifically state that they are non-profit they most likely are a profit-making enterprise. Most trade, professional and business associations are in fact for profit.

It could be you making those profits!

The profit model is simple. What do you expect when you join an association? Typically you get a wallet card, a certificate for your 'I Love Me' wall, and a newsletter from time to time. It takes no more effort to lay out a neswsletter for five members or for 5,000 members. So the more members, the more profitable it becomes.

This also opens up all sorts of other income streams. If you head the association, you are seen as a leader. When you recommend products or services to your members, they tend to buy - which may be your own products/services or ones you earn commissions on. You can sell advertising space in your newsletter and on your association website.

I'm certainly not telling you to do this as a scam on your members. If you don't provide them value, they will not renew their memberships. The calue could be the great information you provide in the newsletter. You should also try to negotiate discounts for your members from vendors, insurance companies, travel providers, etc. Many assocations put together a trade show or convention from time to time, which are great fun for the members and potentially very profitable for both members and you.

Sideline Potential

This is also great to start as a promotional tool for your other business ventures. If you are a plumber, start a regional plumbers association. Now when you place an ad for your company, you can include in the advertisiing or flyer a mention that you are the President or Executive Director of the XXXX Plumbers Association. Instant credibility.

If the media ever wants to print anything about plumbing, guess who they are going to ask for an opinion or insight? The head of the local association is an easy choice!

You could also start a non-profit organization. Don't think that means no money. The heads of most non-profits draw a very nice salary. To have your organization be able to accept tax-deductible donations, it must fulfill either a religious, education or charitable purpose and if in the Uniited States must be approved by the IRS

Follow-up

American Society of Association Executives, 1575 I Street N.W., Washington, DC 20005; 202.626.2723. http://www.asaenet.org
Institute of Association Management Companies, 104 Wilmot Road, Suite 201, Deerfield, IL 60015; 708.940.8800.

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