Marketing-Senior-Services effectively requires a clear understanding of who the primary decision maker of an elder care service is.
Whether you are advertising or marketing an adult day care, senior citizen services, hospice, rehab, nursing home, senior health care, independent living, medical home care or even a handy man service, long term care health insurance, financial planning - the answer is the same.
The ultimate decision maker that you must reach when Marketing-Senior-Services is the adult child of the senior citizen.
Marketing-Senior-Services to the adult child has proven to be most effective utilizing Internet based resources. This adult child is of the baby-boomer years (48 - 52 years old) and he or she is Internet savvy. In fact, Senior Approved Services historically receives 68 percent of our inquiry calls as a direct result of our web presence. Compare that number to 5 percent response to our yellow page ads
Many advertising and marketing campaigns, both print and on the Internet fail when Marketing-Senior-Services to the wrong audience. Target advertising and Marketing-Senior-Services for the senior must be of interest to the adult child, the family caregiver of the senior.
Senior Approved Services has conducted years of research surveying family, seniors, and health care professionals and elder care service providers. Across the United States, the figures hold true.
63 percent of every inquiry call to a senior service provider or business originates from the adult daughter of the senior. 17 percent of these calls will originate from the adult son, a percentage that has continued to grow in number over the last few years. Compare these figures to an average of 3 percent of the inquiry calls originating by a senior
.Do you know how the average adult child perceives your business? Do you know under what circumstances a family or older adult may want or need your service? Stand back and look at what you offer, from the consumer's point of view.
Marketing-Senior-Services correctly requires that you personalize the description of your service in a way that an adult child will perceive that you offer quality care. Backing that perception up with the fact that, day in and day out, you do indeed provide quality care for their loved ones is naturally imperative.
Your level of success in attaining the results in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge, market conditions and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. nor are we responsible for any of your actions. Any and all forward looking statements here or on any of our material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody elses, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material.
The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided "as is", and without warranties.
As always, the advice of a competent legal, tax, accounting or other professional should be sought.
The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this Ebook .
All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.