Many magazine publishers who have experimented with fax publishing have found success in selling their new fax product using traditional marketing and advertising methods. They have developed and packaged information that adds value to their specific audience, made that audience aware of the product by using effective promotions, and priced the service favorably.
Newsletter publishers have found the most success with fax publishing perhaps because newsletters are very similar in content to fax editions: concise and highly-targeted material. Cost savings are quickly realized by newsletter publishers, because faxing reduces the bulk of their operational costs for printing and mailing. Even further savings are realized if distribution is local and no long-distance charges are involved.
In conclusion, watch for an expansion of fax-based publishing, everything from the corner restaurant offering the menu of the day by fax-on-demand to large companies using FOD for customer service. As computer driven fax publishing spreads, specialized and highly targeted niche publications will cover the landscape. Your need will be someone�s specialty. And most likely there will be a fax product or service designed just for you.
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