Social Media used by half of US population

Half of all adult Americans now use social media sites, according to data collected by the Pew Research Center. The center found 65% of all adult Web users in the U.S. use social tools, an increase of four percentage points from a year earlier. Still, older, wealthier and better-educated adults lag the national average, even as they surge ahead in search-engine use and e-reader ownership.

StumbleUpon is responsible for about half of all U.S. social sharing, according to StatCounter data. Facebook accounted for about 39% of social sharing, and no other social network accounted for more than 5% of referrals. Globally, Facebook retains its social-sharing crown with about 60% of total traffic referrals, compared with about 28% for StumbleUpon.

We've just released our latest Manual-on-CD, Irresistible Website Promotion and Social Media which covers how to use the surging popularity of social media as well as other ways to bring in customers online. I just shipped the first copies, so it is hot off the press!