How do your creations reach the consumers and how do you convince them that they NEED what you make? Fashion marketing takes your sense of style from a personal hobby into a profitable business. You can create the most wonderful clothing and accessories, but it is the marketing that will decide whether your creations sell. We'll cover advertising, PR, and pricing. Learn how to approach buyers to get your products into stores, how to find and use sales reps, target your customers and bring in the money. 5.00 materials fee is payable to instructor at the beginning of class. An optional CD/manual is available for 35.00